Strategy Series #2: Is A Commodity Mindset Killing Your Business?

BridgehouseLaw is pleased to sponsor the Strategy Matters Series and the March seminar provided actionable advice how to differentiate your business from the competition, and how to avoid a Commodity Mindset.


Business growth expert Sheree DeMao presented several case studies exemplifying the best practices: (1) Repackaging and Delivering to Underserved Markets, (2) Innovate / Re-engineer and what it means to be a “trend-getter,” (3) Best Value Offense strategies, (4) Targeting and Embracing Niches, and (5) Rewarding Loyalty and Performance.  When other competitors are engaging in a “race to the bottom” to offer lower prices, Sheree provided strong rebuttal evidence demonstrating why companies fail when they choose to do “what everyone else is doing.”


Expert panelists added valuable insights from their own industries:  Joel Long, President of GSM Services @GSMsince1927; Marcus Schaefer, CEO of Truliant Federal Credit Union @TRULIANT; and Angela Bauer, President of Tropical Foods @tropicalfoods.



Thanks to our co-sponsors: The Employer’s Association, Alliance Bank & Trust, BIG Council, BizGrowth Inc., TechWorks of Gaston County, and Lavoie CPA. Additional thanks to our hosts at the Gaston College Kimbrell Campus in Belmont, NC.