Savvy Online Software Shoppers Not Misled by Rival’s Use of Trademarked Keywords

A federal appeals court (9.Cir) has found that consumers were not likely to be misled by an online software advertiser that purchased a trademarked keyword of its competitor.

In its ruling on March 8, 2011 an injunction that had barred Network Automation from buying the keyword, “ActiveBatch,” was set aside. This word is the trademarked name of a rival company’s software.

Does this open the doors to more infringements?

(C) Picture: renjith krishnan:

Best regards
und viele Grüße aus Charlotte
Reinhard von Hennigs